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???? HC Škoda Plzeň Communication: What works best? ???? In this episode of Marketing Talk, we welcomed Alex Martinák, marketing specialist of the HC Škoda Plzeň hockey club. ???? We talked about: ???? How the club communicates with fans, what works best for them and why, ???? How they engage fans not only at matches but also online, ???? What impact does marketing have on the team itself, ???? And what it means to be creative in marketing, even if it doesn't work. ???? Alex also shared a shocking story about how the club's social media account was stolen. How did they manage it and what did they learn from it? Listen and be inspired! ???? ???? Take a look behind the scenes of sports marketing with us and find out how HC Škoda Plzeň wins the hearts of its fans! ???? An interview full of inspiration, behind-the-scenes stories and warnings that can save you a lot of worries. We are SIT Port and we support budding entrepreneurs. Give us a "follow" and you won't miss anything. Where can you hear about our news? ???? https://www.sitport.cz/ https://www.inovujemeplzen.cz/ ???? https://www.techtower.cz/ ???? / sitport / inovujemeplzen ???? / sit_port / inovujemeplzen ???? / sit-port ???? / sitport ???? https://x.com/SIT_Port #sitport #techtower #podcast