95,140 views
Massimo Soriani Bellavista takes us on a journey into lateral thinking and will give us some ideas on how to channel good ideas through the network and transform them into creative projects. Massimo Soriani Bellavista has been collaborating for twenty years with Edward De Bono, the inventor of lateral thinking of which he is Master Trainer and o cial representative in Italy. Graduated in work psychology, over the years he has integrated various business models including a methodology called Markethink that integrates lateral thinking, brainstorming and marketing. For twelve years he has collaborated with the Supsi University School in Switzerland for the areas of management, human resources and creativity. He founded two training and consulting companies that deal with corporate training and digital innovation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx