CEO of SMART FIT (SMFT3): At the table with EDGARD CORONA Expert Talks CEOs

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XP

Published on Premiered Aug 11, 2023
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He says he never misses a day of training. “If I go to bed at 3 am, I’m training at 6 am.” In a conversation with Fernando Ferreira, chief strategist at XP, and Danniela Eiger, head of Retail and co-head of Equity Research, the founder and CEO of Smart Fit (SMFT3), Edgard Corona, told a little about his story and how the gym chain, now present in 14 countries in Latin America, began. ------------------------------------- Investing with XP Investimentos is easy, just create your registration and in minutes you can start investing: https://bit.ly/3JBGE0N Follow all XP content at https://t2m.io/ZAqGh0u Join the Telegram channel to always be up to date: https://t.me/xp_investimentos Check out more content also through our Instagram: / expertxp Leave your comment, subscribe to the channel and activate notifications to receive all the news: https://bit.ly/3lUQQWW. ------------------------------------- 0:00 At the table with Edgard Corona 10:30 Smart Fit: monthly fee at R$49.90 16:55 International expansion 22:18 How big is the fitness market in Brazil? 28:42 How to make money with a gym? 37:21 What is Smart Fit's culture like? 41:44 Impacts of tax reform 44:33 Relationship with Private Equity funds 48:27 Who is Edgard Corona 56:40 CEO's recommendations

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