DE_CODE — a base for youthful skin: https://decode.mobz.click/konas?erid=... ICON SKIN — a systematic approach to skin care for millennials: https://iconskin.mobz.click/iskatyako... OneTwoTrip app — hotels, apartments and tickets around the world with the ability to pay with Russian cards https://12trip.me/konasova Millennials and zoomers. Who are they really? Social networks are full of stereotypes and jokes about short socks and skoufs, about burnout and ghosting at work, but in real life, the boundaries of generations are difficult to determine. So I conducted an experiment. I gathered millennials and zoomers in one studio, gave them tasks based on the most popular stereotypes from the network, and arranged a friendly battle. Together we tried to figure out where the truth is and where the myths are. Do zoomers really live in their phones, while millennials live in nostalgia? How do their values, slang, and approaches to life differ? Does the generational theory really explain anything, or is it just a convenient marketing ploy? We also talked to an HR specialist to understand how these generations manifest themselves in life and at work. Who are you: a millennial or a zoomer? Watch until the end and write in the comments which stereotype hit the mark! We would like to thank Olga Lukinova, digital etiquette expert, head of the marketing and information policy department at the Moscow Higher School of Social and Economic Sciences https://t.me/digitaletiquette, and Yulia Shikareva, HR director at the Digital 42 agency, career consultant https://vk.com/julia_shikareva Timestamps: 00:00 — Zoomers vs. Millennials on social media 03:20 — What a typical Zoomer and Millennial look like 09:23 — Smartphone addiction 11:20 — Openness to new things: ice cream test 14:20 — Digital communication: emoticons and calls 28:22 — Zoomer and millennial slang 34:07 — Life values ​​of generations 38:14 — How did the theory of generations come about? 41:18 — Millennials don’t want to grow up? 42:30 — Are Zoomers too gentle and selfish? 44:10 — Are Zoomers obsessed with mental health? 46:58 — Zoomers and millennials at work: HR review 54:17 — Who is a zoomer? And who is a millennial? 55:46 — Are Zoomers uneducated and superficial? 57:29 — Are millennials starting families late? 59:48 — Who benefits from the generational theory? 1:01:08 — The best things about zoomers and millennials 1:04:34 — My conclusions about zoomers and millennials PR and advertising: [email protected] +79932885313 @konasovamedia LOOK FOR ME HERE: Personal TG channel: https://t.me/KonasovaTut News TG channel: https://t.me/ProektShmel VK community: https://vk.com/KatyaKonasova