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Casa Bauducco decided to combine these two passions to innovate in a highly competitive market: coffee shops. The brand stands out for its hot panettone slices, both sweet and savory, available all year round, which pair perfectly with its premium coffee menu. In this episode, Elio França, Chief Business Unit D2C at Bauducco, will tell us how the company is transforming the coffee shop market in Brazil and expanding its operations, in addition to presenting diversified and modern franchise models. 1:08 - Intro 3:57 - Presentation by Elio França 7:20 - Brand presence in the market 10:44 - Franchises 14:07 - Importance of Christmas 15:54 - Franchise expansion 17:04 - Rebranding 19:00 - Bauducco Stores 23:04 - Bauducco Houses Menu 26:53 - Importance of data 29:56 - Main retail challenge 32:20 - Retail roulette 39:28 - Tip for the retailer 41:50 - Closing __________________________________ 🎧 Don't forget to share with your colleagues and subscribe to the channel so you don't miss any episodes! Check out the other PDV episodes: How is Arezzo&Co transforming the phygital experience with influencer sellers? • How is Arezzo&Co transforming the... How has Centauro revolutionized the customer experience with technology and efficiency? • How Centauro has revolutionized the e... How Multicoisas adapts to consumer needs to offer practicality and convenience: • How Multicoisas adapts to consumer needs to offer practicality and convenience: __________________________________ Listen also on your favorite audio platform Spotify: https://open.spotify.com/show/5OB5v7A... Amazon Music: music.amazon.com.br/podcasts/c6348f2b-796d-4c5d-be2a-f78f1ab3c72d/pdv---pod-do-varejo __________________________________ 🔗 Follow Linx Instagram: / linxretail LinkedIn: / linxretail Tiktok: / linx.retail