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Hello everyone, welcome to STARTUP SCHLAU, my name is Marc. I am a founder from Frankfurt am Main and I led a food startup from 0 to over 50 employees and over 5 million euros in annual sales and successfully sold the company in 2020. This video is about communication and specifically about your elevator pitch, i.e. your idea or your startup in a few sentences, summed up in an understandable way. How do you do that? What absolutely has to be included? And what does it all have to do with an elevator? We'll clarify that now. Up for it? Let's get started! *** Timestamps 00:00 - 00:43 Intro 00:44 - 01:54 1. What is an elevator pitch? 01:55 - 02:26 2. How is a pitch structured? 02:27 - 03:05 Structure example no. 1 03:06 - 03:26 Structure example no. 2 03:27 - 04:05 Structure example no. 3 04:06 - 06:04 Practical example no. 1 06:05 - 07:33 Practical example no. 2 07:34 - 08:51 Practical example no. 3 08:52 - 10:05 Practical example no. 4 10:06 - 11:40 Summary: The perfect elevator pitch 11:41 Outro *** My equipment (affiliate links) Camera Sony A6500 https://amzn.to/3Hq9ZZ3 Lens Sigma 16mm 1.4 https://amzn.to/3sgPPKu Field monitor https://amzn.to/34vjUOu Single Stand Setup: Neewer Pro https://amzn.to/3IRpyJA Superclamps Universal https://amzn.to/32ZVXOU Heavy Duty Sandbags https://amzn.to/3Gw1A5a Hot Shoe / Cold Shoe Adapter https://amzn.to/3AUBt6w Neewer Extension Handle https://amzn.to/3saXvhn Neewer Mini Ball Head Camera Mount https://amzn.to/3LaGQ6y IMPACT 1Extension Arm with Spigot https://amzn.to/3gn0EFi Ipow® Universal Tablet Tripod Mount https://amzn.to/3oo1ypv Neewer Microphone Stand https://amzn.to/3AUxerw RØDE VideoMicro https://amzn.to/3ghomD4 RØDE VC1 Extension Cable https://amzn.to/3GsNBwG Light: Falcon Eyes RX-24TDX 150W https://amzn.to/3B3hTFq Accessories: BOLING BL-P1 RGB LED video light https://amzn.to/3sbSMMx Sony Remote RMT DSLR2 https://amzn.to/3La2Yxy Brennenstuhl Bremounta power strip https://amzn.to/3rnz0hI JOBY GorillaPod 3K Kit flexible and lightweight tripod https://amzn.to/3ul9prR *** More about startup schlau at https://www.startup-schlau.de