Our guest is the co-founder of the Russian clothing brand OSOME2SOME. They presented their first collection in London back in 2008, where they simultaneously interned with the designer of the Alexander McQueen brand. OSOME2SOME was founded by two girls, Anna Andrienko and Natalia Buzakova. Today they have a successful brand, their own production and several stores. We talked to the co-founder of the brand and lecturer at Fashion Factory School Natalia Buzakova about how they managed to develop a successful brand. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/5fhuhk98 Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram - a product of the Meta company, recognized as extremist in the Russian Federation Timeline: 00:00 what the video is about 01:30 about moving to Italy and running a remote business 04:48 the history of the OSOME2SOME brand 10:30 about a trip to India and the first steps in the brand 14:03 the first collection 14:44 about love for natural materials 17:00 how the brand name appeared 19:07 life and work in London 22:00 about the environment and designer of the Alexander brand McQueen 25:56 brand development in St. Petersburg 28:02 how a coat became a brand's calling card 31:10 how the first clients appeared 34:50 about the division of responsibilities and the team 38:49 how new collection designs are created 44:10 about production 50:44 about purchasing fabric 52:06 about shooting lookbooks, catalogs 55:45 about stores and marketplaces 59:59 the most effective promotion channel 1:02:40 mistakes when creating a brand 1:05:15 advice for those who want to create their own brand #fashionfactory #fashionfactoryschool