School of Management – Brand Marketing - Daria Zolotukhina - Yandex for Products - World Latest Movie, Series, Videos and Trailers | fetery.com

School of Management – Brand Marketing - Daria Zolotukhina

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Yandex for Products

Published on Mar 3, 2020

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What is brand marketing and what are its objectives? We discuss it in detail with Dasha Zolotukhina, head of marketing at Yandex.Taxi. Using examples from her own experience, Dasha explains how to choose channels and style of brand communication with the user. How content and creatives are born. How to create an emotional connection with the user. And how to measure the effects of brand marketing on business.

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