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The lecture discussed why the strategies we develop and agree with everyone often end up not being used. In the brand strategy course (https://madscourses.com/courses/worka...), we will teach you how to make strategies that lead a business to success, differentiate it from a competitor, and help you get into the hearts of your audience. In theory and practice, you will: — learn how to build a new strategy development process; — learn about the most effective approaches to developing brand positioning and descriptions; — study all types of research that can be useful in developing a brand strategy and in assessing the effectiveness of the developed strategy; — learn to look at brand tasks from different business perspectives (marketing, communications, product, sales, customer experience); — learn about all the ways to test a strategy for its workability; — make a final project and get an assessment from leading industry experts. For whom: For strategists, accounts, brand managers and all those who create brand strategies and plan communications. The course will teach you to create strategies that inspire the entire team and lead the brand to successful indicators. Hurry up and sign up while there are still places! https://madscourses.com/courses/worka...