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Friends! The webinar "Free Ways to Promote a Restaurant, Cafe, Bar" with Natalia Bogatova was held. The webinar discussed how to create a marketing strategy based on free ways to promote an establishment and looked at specific examples of how to implement promotion on your own. ???? Watch the recording! 01:03 — 3 pillars of marketing 07:43 — When the 3 pillars are in order 08:46 — What's the problem? 09:16 — Strategy 18:00 — Where to start? 36:21 — News channels 39:41 — News hook 40:41 — Video from a YouTube food blogger 42:13 — Filling out the cards 46:27 — Reviews 49:50 — Managing social networks ourselves 1:01:54 — Using neural networks 1:11:57 — Entertainment 1:16:49 — Promotions 1:19:53 — Using other people's Telegram channels and social networks 1:22:36 — Free PR 1:26:58 — Media 1:28:51 — Events 1:29:24 — Books 1:30:13 — Statistics 1:36:12 — Promotion plan