✅Step-by-step guide to building a systemic B2B marketing: https://leadology.ru/b2b-step-by-step... ✅Download the roadmap for launching internet marketing for B2B companies: https://leadology.ru/b2b-roadmap?utm_... ✅Telegram channel about B2B marketing for owners and marketers: https://t.me/glushkov_blog ✅Submit a request to select a marketing contractor: https://bit.ly/3x6eTGB Our guest is Alexander Pichugin, manager of the “Federal Network of Bars” (Ruki Vverh! Bar, Nebar, El Chapo, Iriski, Spletni). We talked about bar marketing, generating ideas for viral info-reasons, assessing the reach of the target audience and possible problems with the law. Links to the guest: Ruki Vverh! Bar: https://rvbar.ru/ Nebar: https://nebar.ru El Chapo: http://xn--80avkd2b3af.xn--p1ai/ Iriski: [https://vk.com/iriski_bar](https://vk.com/iriski_bar Spletni: https://spletni.bar/ Timestamps 00:00:00 – Guest introduction 00:01:48 – Why did you choose viral marketing? 00:02:48 – How do you come up with ideas? 00:05:22 – How to reach your target audience? 00:06:52 – Are there any problems with the law? 00:08:23 – Case study of Nastya Ivleeva and viral marketing 00:10:00 – How to evaluate audience engagement? 00:12:11 – How do fellow restaurateurs feel about this type of viral marketing? 00:14:38 – Internal marketing of bars 00:19:53 – Advice for those who are afraid to do viral marketing Listen to the episode in other players: https://leadology.ru/podcast/cm031-al... #marketing #podcast