Brand Manager in Fashion. How Strong Brands Are Created

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Fashion Factory School

Published on Oct 27, 2022
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To consider the profession of a brand manager in fashion from different angles, we met with successful brand managers of fashion brands - 12 STOREEZ, VIVA LA VIKA, CHOUX, EMKA and TREND ISLAND. We will find out what their work consists of, how to get into the fashion industry, and also take a look at the office of one of the brands. Get a profession in 6 months on the course “Brand Manager in Fashion”: https://tinyurl.com/4zv652x8 Timeline 0:00 - In this episode 1:31 - Meeting Vlad - brand manager of 12 STOREEZ 1:55 - How to get a job at TSUM without education and experience in the fashion industry 6:02 - Paris: about working in the brands Yves Saint Laurent and LANVIN 9:07 - What a brand manager needs to know and be able to do in the fashion industry 13:09 - What Vlad does at 12 STOREEZ 15:45 - Why Vlad loves his job 16:16 - What qualities you need to have to become a brand manager 18:48 - Meeting Nadya - Marketing Director of CHOUX and VIVA LA VIKA 18:59 - From the book business to the fashion industry 21:00 - About working at the 12 STOREEZ brand 23:37 - What the VIVA LA VIKA "tsatsek" brand is about 25:44 - The concept of the CHOUX brand and what cabbage has to do with it 28:58 - How to be a marketing director for two areas at once 31:51 - What to do with 400 kg of cabbage 35:43 - Why Nadya loves her job 37:00 - Meeting Saina, a school graduate and EMKA brand manager 37:25 - How to get into fashion with an engineering education 38:29 - About studying on the "Brand Manager in Fashion" course 39:56 - What Saina does at the EMKA brand 41:44 - What is a brand book? 42:56 - Why Saina loves her job 44:31 - EMKA brand office 48:43 - Meeting Alexandra, senior marketing manager at TREND ISLAND 48:58 - About starting a career in fashion in the 90s 51:02 - About working at Levi's 53:55 - About the TREND ISLAND project 55:44 - The specifics of being a brand manager in a department store 1:00:35 - Why Alexandra loves her job 1:02:38 - About the prospects of young brands 1:05:11 - Tips for those who want to become a brand manager in fashion Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool #brandmanager

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