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On November 14, MGIMO hosted the first of a series of public lectures organized in anticipation of the launch of a new unique interdisciplinary and inter-university master's program "Cognitive Research and Neurotechnology in International Relations" jointly with the Faculty of Global Processes and the Faculty of Psychology of Lomonosov Moscow State University. The project is being implemented with the support of the Priority 2030 program. The first lecture on the topic "East and West: Brain, Psyche, Behavior and Culture" was given by Academician of the Russian Academy of Education, Head of the V.B. Shvyrkov Laboratory of Psychophysiology at the Institute of Psychology of the Russian Academy of Sciences, Professor Yu.I. Alexandrov. Vice-Rector for Research A.A. Baykov addressed the audience with a welcoming speech. Andrei Anatolyevich noted the importance of interdisciplinary synthesis in training international relations specialists and diplomats ready to work in new technological realities. He emphasized that in modern conditions, when technologies for working with human consciousness from neuromarketing to neuropolitical science are actively developing, it is important to train personnel capable of correctly assessing emerging opportunities in this area, as well as countering the challenges and threats generated in this area. The lecture was moderated by Professor of the Department of World Political Processes, Deputy Director of the Center for International Information Security and Scientific and Technological Policy E.S. Zinovieva. Yuri Iosifovich told the audience about the potential of neuroscience for studying international politics. In particular, the lecturer described the cognitive aspects of intercultural differences and showed how the difference between the West and the East manifests itself at the neural level. He emphasized that without understanding the cognitive component of intercultural communication, it is impossible to productively study and teach disciplines in the field of international relations and international negotiations. The problem of the applicability of cognitive sciences in international relations aroused wide interest among the audience. In addition to MGIMO students, graduate students and researchers, the event was attended by guests from other universities and federal executive bodies. A lively discussion took place after the lecture. The audience showed a high level of interest, many of them stayed after the event to ask Yuri Iosifovich questions. Leading Russian scientists working in the field of cognitive sciences and neurotechnologies have been invited to participate in the lecture series. During subsequent presentations, modern directions of development of cognitive linguistics, the possibilities of neurotechnologies and computer brain-computer interfaces and their application in the work of international relations and a number of others will be presented.