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These children were presented with a series of commercial logos that they had to interpret for the first time. We asked them to imagine what they saw, what meaning and what representation. Their imagination ran wild and the answers were really funny. Our semiotic experiment continues, taking us to the zero degree of the sign, before it takes on its historical legacy, its meaning, before, in essence, it becomes a true symbol from a signifier. A Fanpage.it production Video by Luca Iavarone Filming: R. Durso; Assistant: P. Mirisciotti; sound engineer: N. Celia http://youmedia.fanpage.it/video/ag/W...