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Key figures are used in finance and economics to compare companies or organizations and their operations. There are many key figures you can use to analyze how a business is doing. Which numbers you choose to look at in more detail depends on what you want to analyze. Correct use of key figures is important when investing on your own, and is an important part of fundamental analysis. All equity analysts use this as an important part of their analyzes and recommendations. Stian and Mads go through each of the most used key figures. Read more about key figures at the stock exchange school: https://www.nordnet.no/blogg/borsskol... 00:00 - Intro 01:08 - Why use key figures 02:35 - Where to find key figures at nordnet.no 04:06 - P/E (Price/Earnings) 11:00 - Direct return 15:50 - EPS (Earnings per Share) 17:45 - PB (Price/Book) 24:48 - PS (Price/Sales) 27:05 - EBIT/ ETBITDA ???? It is free of charge to become a Nordnet customer: https://www.nordnet.no/onboarding ???? Follow Nordnet on YouTube to get regular updates on what is happening in the market: / nordnetnorge ???? Follow Norway's largest savings and investment blog: https://blogg.nordnet.no/ ???? Get daily updates in your favorite channels: ???? Facebook - / nordnetnorge ???? Twitter - / nordnetno ???? Instagram - / nordnetno Financial securities can both increase and decrease in value. There is a risk that you will not get back the money you have invested. Before you invest in a fund, you should read the prospectus available from the fund manager and the key information you can find on the order page and on the fund's product page at nordnet.no.