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Building the illusion of power, success, and satisfaction is increasingly proving to be a conscious tool for building a self-brand. But how does an idea that builds on a cult around the originator stand its ground in the long term? Is it worth spending your time trying to figure out just what kind of favorable image you could compose of yourself to the outside world for the sake of popularity? Alexandra firmly believes that you can have a voice even if you are completely silent. Alexandra Czagány has been running her company for four years, organizes mass events based on her own concept, and is also working on her first novel. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx