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In 2012, Photoshop manufacturer Adobe made a radical decision: from now on, the software company would only sell its products on a subscription basis. In this video, we tell you the story of one of the riskiest business moves in recent economic history - and how it changed the world forever. Chapters: 00:00 Intro 00:43 The man behind the flood of subscriptions 04:32 The dumbest idea in economic history? 06:35 The subscription move works 10:27 Why everyone is selling subscriptions now 13:17 Conclusion You can find our sources here: https://docs.google.com/document/d/1k... Author: Jakob Schreiber Host: Felix Hoffmann Editor (funk): Andrej Reisin Editing: Daniel Blum, Yannick Grün Camera: Yannick Grün Graphics: Kerri San Luis ______________________________________________ In "What does the world cost?" the business journalists Jakob Schreiber, Felix Hoffmann and Alexander Wulfers take viewers into the fascinating world of business: Why are we now being sold everything by subscription? Why has watching football become so expensive? And why are the churches in Germany so unbelievably rich? Behind all of these questions are exciting stories - "What does the world cost?" she tells. "What does the world cost?" is a production of the Frankfurter Allgemeine Zeitung for funk. funk is a joint offering of the Association of Broadcasting Corporations of the Federal Republic of Germany (ARD) and the Second German Television (ZDF). ______________________________________________ funk has no influence on the data protection provisions of this platform or the collection, analysis and use of user data. Within the scope of our possibilities, we handle your data with the greatest sensitivity. You can find more information on the subject of data protection on our website: https://www.funk.net/datenschutz YEAH! We are also part of #funk. Check it out: YouTube: / funkofficial Instagram: / funk TikTok: / funk Website: https://go.funk.net https://go.funk.net/impressum Our netiquette: https://www.funk.net/netiquette