Diamond rings often cost several thousand euros. Rightly so? Or isn't there a billion-dollar business being made with fairly ordinary stones? 00:00 Are diamonds a marketing lie? 3:00 Jewelers spill the beans 4:45 Jewelry appraisals on the bus 8:35 How much are engagement rings really worth? 11:57 Who makes money from diamonds? 13:34 Antwerp's most famous diamond cutter 15:34 Famous diamond dealer Rob von Beurden 17:40 Diamond industry in India 18:58 The secret behind the mines 21:22 Is the price justified? 22:53 The myth of the rarity of diamonds 25:19 Transience ----------- Note: This film will be shown on November 8, 2024 as part of the series “Really?” on WDR television and in advance here on YouTube. Consumer content from all ARD broadcasters will now be bundled here in the channel ????. By the way: Since MARKTCHECK belongs to ARD, you can download this video for free via WiFi and watch it offline on the go! ----------- HOW MUCH ARE DIAMOND RINGS WORTH? It is estimated that 80% of all engagement rings today have a diamond. Couples regularly spend thousands of euros on an engagement ring. The 4Cs are crucial for the price - which often starts at 200 euros and can quickly go up to 4,000 euros - says jeweler Christina Mommen: "First and foremost, it's carat for the weight, cut for the cut, color for the color and clarity for the purity." But the diamond-studded ring is often only worth a tenth of that. Reporter Svenja Kellershohn takes couples to a jewelry expert - and they are shocked when they find out how much they have fallen for the diamond myth. ARE DIAMONDS REALLY FOREVER? In truth, diamonds are neither particularly valuable nor particularly rare. There are diamond mines all over the world, mining the stones is not all that difficult and, according to scientific calculations, there are still plenty of deposits. THE BEST MARKETING IN THE WORLD Nevertheless, the jewelry industry has managed, through clever marketing, that 80% of all engagement and wedding rings are now sold with diamonds. And for a lot of money. As in the USA, many people in Germany spend a month's salary or more on the ring. Because advertising says: only big stones can bring true love. In Antwerp, "Echt" takes a look behind the scenes of a secretive industry that makes billions with fairly ordinary stones. All thanks to one of the most successful advertising campaigns of all time, which began almost 80 years ago. And in an experiment at the end, it also answers the question of whether diamonds are really "everlasting." Author: Matthias Fuchs Host: Svenja Kellershohn Image source: WDR ----------- ► • From gold to greenwashing: Which sh... ► • Looking for fair gold buyers: Where can you... ► • Selling gold - how reputable are some... ► • How brands and luxury brands influence us... ► • Will, certificate of inheritance, certificate: Important... ----------- ► More information about the show on our homepage: https://www.swrfernsehen.de/marktcheck/ ► More about Marktcheck on our Facebook page: / marktcheck ► You can subscribe to our channel here: http://x.swr.de/s/13x1 ► You can find more about our eco-checkers on Instagram: / oekochecker ► Comments are welcome - but please observe the netiquette: https://www.swr.de/home/netiquette-10... ► Imprint: https://www.swr.de/impressum/ ► Data protection: https://www.swr.de/datenschutz/ #real #diamond #wedding