What is good design and how to fight it Dmitry Likin Prosmotr
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"In design, I come across an endless amount of nonsense: like it, don't like it, the criteria are shifting. But there must be a way to separate A from B, bad design from good. I found 2 formulas that I want to share" One of the main misconceptions of beginners and even long-time practicing designers is that the main goal of good design is to be beautiful and everyone likes it. Dmitry Likin is sure: no one will remember such a design, and in an attempt to please everyone, most designers begin to follow the path of second-rateness. In his lecture, Dmitry analyzed what the purpose of design is and those who create it. You will learn how to properly build communication with the viewer. Why the creative industry abandons strict norms and ideals, making uniqueness the main value. How 90% of designers begin to create identical works and see their professionalism in this. Why you should give up mood boards today so that you are not replaced by a neural network tomorrow. What task designers actually face, and how to solve this task correctly. "Otherwise, a designer turns from a magical profession into an endless number of ass-hours that you spend in front of the monitor" 00:00 What are we going to figure out today? 02:20 The main difference between art and design 07:10 How to create effective communication 14:14 What is good design 16:03 Why the creative industry is abandoning ideals 20:18 Meta-communication in design 25:07 Why 90% of designers choose the path of second-rateness and how to get away from it 31:35 What is it worth being a designer for 35:36 Questions from the Lecture "What is good design and how to fight it" by Dmitry Likin, partner at Wowhaus, ex-chief artist of Channel One. More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram: / designprosmotr Find out Prosmotr news on Fb: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru
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