???? Apply the War Auction methodology to your business. Contact us at: https://wa.me/554833489550?text=Ol%C3... ???? Do you want to receive a 360º diagnosis for your company? One of the steps to join the EAG Program is to have a session with our team of strategists, to give you clarity about your business. Click on the link and learn more about the EAG Program: ► https://mkt.empresaautogerenciavel.co... The war auction is a technique that has already helped more than 150 companies achieve monthly sales targets in 1 day! Learn from the creator of the method, Alexandre Jacques, how your company can also make the team break records! ????️BROWSE THE PODCAST 00:00 - Who is Alexandre Jacques Alexandre Jacques is a professor at FGV, an expert in NLP (Neuro-Linguistic Programming), a coach and an excellent salesperson. Over the last 4 years, with the crisis and pandemic, he earned R$ 3.8 billion with the war auction technique. 08:10 - What is a war auction? A war auction is a technique for achieving sales targets, capable of making companies achieve a month's worth of results in a single day! 16:22 - Fundamentals of the war auction The war auction uses the same fundamentals as the EAG method, which are: ????Personal mastery ????Leadership ????Organizational culture ????Management ????Traction ????Finance In addition, Alexandre used knowledge of NLP and scientific studies to encourage people to achieve better results: “I tell people that they are capable, they believe in me, go out there and do it”. Based on this, the 3 pillars of the war auction are: ????Engagement ????Prospecting ????Conversion 25:30 - Salesperson engagement One of the first secrets of the war auction is to reward salespeople. However, the reward must follow these rules: meritocracy and luck. Luck, in this case, is a gamification technique that stimulates team engagement. The salesperson must have sold in order to be able to draw an envelope, which may contain a good prize or super-good ones. Competition is a motivating factor. And recognition too, often doesn't cost much. Check out more about team engagement in the full podcast on employee engagement: 41:15 - Limiting beliefs of salespeople People management and training are important elements to remove limiting beliefs from salespeople. Sales team training first needs to have confidence in the process. Simulations can be used for this. 45:50 - Prospecting in the war zone Prospecting should bring the customer closer to the seller, making them get in touch. To do this, you don't need to spend money on media ads; you just need to get in touch with the leads. Prospecting isn't just for products that are sold through prospecting; it works in all market segments. 49:33 - Inbound Marketing and Outbound Marketing In Inbound Marketing, content is used to raise awareness among users so that they can contact you. Outbound marketing involves getting in touch with people who are not yet aware of the product or service. The war zone is an outbound process, although it can be included in a content sales funnel. All products that are susceptible to opportunities can use the outbound war zone technique. However, there are situations in which the use of inbound marketing is also smart, especially in the digital market. 53:33 - Prospecting technique Prospecting only occurs in sales when it moves away from a call center. The customer who receives the contact should not feel as if they are talking to a salesperson. Instead, they should be talking to a friend who is offering an opportunity. This conversation needs to be intimate, close and generate interest. 55:35 - Examples of the war auction Learn some stories that tell examples of the war auction in practice and the results for the company. 1:02:02 - War auction techniques The war auction training includes concepts of behavioral economics, stage money, among other scarcity techniques to encourage the buyer to make the decision faster. 1:12:44 - War auction ROI There are companies that have sold 10 months in 1 month! But what leads to this is the strategy associated with the war auction technique. ????️ABOUT THE EAG PODCAST The Self-Managed Company Podcast helps you, the owner of a small or medium-sized company, to build a self-managed company! In it, Marcelo Germano and other successful entrepreneurs bring you business management tips every week! DID YOU LIKE THE VIDEO? ???? Like it ???? Share it with your friends ???? Subscribe to the channel: / self-managed company ???? Activate the bell! ???? Visit @EmpresaAutogerenciavel FOLLOW EAG ????Instagram: https://www.instagram.com/empresaauto...