The Secret Strategies of Marketing

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Documentaire Société

Published on Dec 15, 2024
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Our name, our first name, our address. But also our age, that of our children and our secret passions… This is all the information that some companies collect on us. We no longer have any secrets for these brands. Throughout our purchases, these companies record, compile and analyze our ways of consuming. With a single goal: to better target us in order to sell us more and more. For a year, Elise Lucet and the Cash Investigation team investigated the marketing techniques of large groups and lifted the veil on their ultra-secret strategies… The race for personal data has caused the market to explode, estimated at 300 billion dollars worldwide. On the internet, or thanks to loyalty cards, companies collect dozens of information on each of their customers, sometimes even crossing the yellow line. During this investigation, the journalists of Cash Investigation discovered one of Apple's best-kept secrets. They reveal how the American giant imposed its commercial diktat on French telephone operators. Finally, the Cash Investigation team reveals the strange practices of a French agri-food giant. In our country, Danone cultivates its image of health and well-being. On the other side of the planet, the firm implements commercial strategies that could endanger the health of infants. Director: Wandrille lanos

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