ADVERTISEMENT: HERING has taken a chance on us once again! COUPON: NORMOSE gives you up to 47% off any purchase on the website this month! Link to purchase - https://bit.ly/3zqvhXs Are the clothes you wear just a piece of fabric... or a powerful tool to control your identity, behavior, and even history? In this video, we will explore how the fashion industry controls people's behavior, how clothing has become an instrument of political and social power, and how clothes shape our collective memory. From Karl Marx to Mano Brown, including shoes that were banned during slavery and the manipulation of the clothing industry, we will unravel this plot with a lot of reflection and a touch of rebellion. The truth about the Fashion Industry (prison or freedom?) - The ideology of clothes This video is also inspired by the book The Coat by Marx, which makes us reflect on the social life of objects and how even a simple coat can carry deep meanings related to value, power, and control. Discover how fashion is not just about style, but also about social control, identity shaping, and invisible domination. You've never made your closet the way you imagined it - that's my challenge! Are you up for it? (and remember: when you buy the ads, let the brand know that we are a partner worth continuing to trust in normose!) _______________________ How to keep Normose alive? Join our Telegram group: 1. SUBSCRIBE TO CATARSE - at Normose, every week we bring you an unreleased documentary, created from scratch, about 50 minutes long. This work requires immense dedication and a committed team - it's not just me! Join us: https://www.catarse.me/normose 2. PIX - But if you can't subscribe, make a PIX that also makes a difference! PIX: [email protected] STORE: Do you know our t-shirt and socks store? Visit: Normose.co LIMITED STOCK - Special 5-year Collection! How to help Normose non-financially? 1. Like the videos 2. Comment something to engage 3. Share on Zap or 4. Bring a friend ☸ Editing: Zé Lucas (gelo) - / enxugandogelo_ Art direction: Tila barionuevo - / tilabgf and Jéssica Inamura / milady_mori Research, script: Normose Kenji Special thanks to Brechó Via Brechó, in the city of Campinas-SP for welcoming us to film and encouraging the production of our video! https://www.instagram.com/via.brecho?... SOURCES IN THE PINNED COMMENT! ___ TIMESTAMP VIDEO CHAPTERS thrift store, memories and the fascination with second-hand clothes – 01:55 how memory is transmitted through clothes – 04:30 history of things and marx's coat – 08:45 forbidden shoes and social control during slavery – 11:20 fashion as an instrument of political domination – 15:45 mano brown and the transformative power of style – 19:00 the illusion of freedom through fashion consumption – 22:10 the fashion industry and the control of the collective imagination – 25:55 who really controls your clothes? you or the system? – 29:40 conclusion: breaking the cycle of control – 33:15 CLUB OF THE ATTENTIVE: If you got here, thank you, you are one of those who read - Give me a shout in the comments if you read this here ;) to show that now you know what is behind appearances. ???? _____ TALKS, PUBLISHING and COMMERCIAL: [email protected] Partnerships and others: [email protected]