On the journey to CRM-integrated marketing and sales automation - entergon GmbH & Co. KG - World Latest Movie, Series, Videos and Trailers | fetery.com

On the journey to CRM-integrated marketing and sales automation

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entergon GmbH & Co. KG

Published on Nov 13, 2024

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In this video, entergon customers Daimler Buses, VÖB-Service, Albrecht Jung and Reisser report on their respective exciting journeys towards CRM-integrated marketing and sales automation. Each company organization is at a different point on this route and may choose its own path. Our goal? An authentic travel report directly from those who are on this journey themselves. • Patrick Preiss, Marketing Manager at Reisser talks about the first steps towards introducing CRM and shows how existing processes - such as sending faxes via Evalanche - can be automated. • Pascal Witthoff, Head of Marketing & Communications at VÖB-Service explains why the connection between CRM and marketing automation is valuable and what technical challenges there are to overcome during integration. • Angelika Miller, Product Owner CRM & Marketing Automation at Daimler Buses shows how she automates standardized processes, e.g. customer satisfaction surveys, across many clients and thus ensures consistency. • John Luca Niessen, Team Leader Sales & Marketing Automation at Albrecht Jung, was represented by Marc Heinisch, the technical team lead Marketing Automation at entergon, due to illness. He explains how Marketing Automation is used as a central platform for various systems and what advantages the CRM connection offers. Experience first-hand the challenges and successes that companies overcome on their way to fully integrated automation!

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