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Inside the Secret of Supermarkets

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Investigations

Published on Jun 11, 2021

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Many French people say they "go shopping for pleasure" and 9 out of 10 visit places every week that were still unknown in France 50 years ago: supermarkets. Today, in France, 60% of food sales are made in supermarkets! 8 industrial groups share the mass retail pie and engage in merciless competition with a single goal: to attract more and more consumers through commercial and marketing strategies. So, how do they go about attracting customers? Do we necessarily have to spend more to consume better? And above all, how do we get good deals? Follow us on social media: Facebook: / investigationsenquetes

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