Station IA: https://lp.growthmachine.com.br/stati... In this video, you will learn a simple step-by-step guide to writing prospecting emails that turn complete strangers into customers willing to pay for your products or services! But now… why prospect via email? ????In addition to being an extremely efficient form of prospecting, it is the most scalable way for you to turn strangers into customers. ????You can prospect in high volume through email. In other words, you can reach many more people than you would using another vehicle, such as the telephone, for example. ????You can automate much of this prospecting process. ????You have the possibility of attracting the attention of people who are completely unaware of your products or services. To help you even more, I have put together a special tool to help you generate emails with a high conversion and response rate. ???? First Step: Use a Writing Structure I really like using AIDA, which stands for nothing more and nothing less than Attention, Interest, Desire, and Action. But how does it work? Attention: You need to break the pattern and attract attention right in your prospect's inbox! Interest: You need to create curiosity, showing that there is a very clear benefit and get the prospect to open the email. Desire: Here you will show your prospect that you can help them achieve their dreams and solve their problems. To do this, show cases and companies that you have helped in the past. Bring evidence and percentages that you can make tangible. Action: Tell your prospect what the next step is. In other words, use the CTA or Call To Action. ???? Second Step: Use ready-made templates or email templates ???? My advice is to be careful not to use just any template. ???? Third Step: Technology, testing, and optimization If you send emails by email, you will be unproductive and will yield much less. By using technology, you can achieve more and also have access to metrics, A/B tests and statistics. ????The best prospecting email is the most optimized one and the best way to do this is by testing. ????Fourth step: you need an email sequence. No matter how good your open rate is, your chances will be much better if you have an email sequence! Introduction/door opening emails: introduce yourself and explain the value you generate and who you helped. Follow-up emails: here you refer to the first email. Authority emails: in this email you should show success stories, evidence and testimonials that prove that you do, in fact, have a good solution to solve their problems. Fourth email forward: deal break or door closing. This type of email pushes the prospect, making them reflect! ???? Fifth Step: Use dreams and pains Work on the real pains and dreams of your customers! By the way, have you watched the KANBAN PROSPECT video? There I teach you how to find out who your customers are, what challenges they have and how to further improve your prospecting approach! ???? Watch here: • Improve prospecting campaigns or... ???? Step Six: combine emails with phone calls. Prospecting emails tend to work well when you find a prospect with a problem that can be solved. But in most cases, your potential customers don't yet know that they need to solve this problem. Therefore, in these situations, a phone call is the most recommended, since nothing is more powerful than the human voice to convey a message! Combining a prospecting email with a phone call can increase your results exponentially! ???? Step Seven: Cold Email Generator This tool allows you to do everything I mentioned in a simple and easy way: with the Cold Mail Generator you receive a complete structure, ready to be used in your prospecting software! ???? Download your Cold Mail Generator: https://bit.ly/354ndfU ???? How to create your Kanban Prospect: https://bit.ly/3M1VjSw ???? How to make a good call: https://bit.ly/3KecsH9 ???? Instagram daily content: https://bit.ly/3dyTrzt