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Support Blast, a new independent media: https://www.blast-info.fr/soutenir In Corporate on Blast, @bolchegeek and @LeFilsdePub immerse us in the colossal political and social power of large companies. These brands that influence our lives do not just sell products: they dictate our lifestyles, shape our imaginations, intervene in our laws via their lobbies, and create icons adored by millions. More powerful than States, they permeate every aspect of our daily lives, from our consumer choices to our privacy. But how did we get here? This omnipresent control dates back to the beginnings of industrial capitalism and the consumer society. Anthony Galluzzo, co-author of this episode, explores in La Fabrique du consommateur this historic transformation and the rupture it represents. The consumer society is not just about accumulating goods; It is based on a unique dependency, that of consuming what we have not produced, an upheaval of social relations, modes of production and our mental universe. To see to understand how consumption has become a central pillar of our civilization and question the place of brands in our lives. Authors and directors: Benjamin Patinaud and Le Fils de Pub, in collaboration with Anthony Galluzzo (Le Mythe de l'entrepreneur, La Fabrique du Consommateur) Illustrations: Tienstiens Production manager and director: Kathleen Brun Editing: Le Fils de Pub 3D background: Charly Hopp Sound: Baptiste Veilhan Graphics: Morgane Sabouret Production: Hicham Tragha Program director: Mathias Enthoven Editor-in-chief: Soumaya Benaïssa Editorial director: Denis Robert Website: https://www.blast-info.fr/ Facebook: / blastofficiel Twitter: / blast_france Instagram: / blastofficiel Mastodon: https://mamot.fr/web/@blast_info Peertube: https://video.blast-info.fr/ Twitch: / blastinfo #Corporate #Consumption #Brands