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Japan is an educated, organized, technological country..... or is it not? Japanese Soft Power, the power of Kawaii and market reinvention: how did Kawaii become a million-dollar product and a Japanese brand? And more: what can Japanese Soft Power teach us? Kawaii desu ne.... I hope you like it! CHECK THE SOURCES IN THE PINNED COMMENT!! PUBLI INSIDER: Coupon: NORMOSE12 - every website with a discount with NORMOSE12 https://www.insiderstore.com.br/Normose PODCAST: Coming soon, in the members area! Professor Alexandre Uehara (USP, Espm) dr. Lais Miwa Higa (USP) _________________________________________________________ How to keep Normose existing? Join our Telegram group: 1. SUBSCRIBE TO CATARSIS - we have renewed projects and rewards, keep an eye on our catharsis! Every small amount makes a difference! https://www.catarse.me/normose 2. PIX - But if you can't subscribe, make a PIX which also makes a difference! PIX: [email protected] STORE: Do you know our t-shirt and socks store? Visit: Normose.co LIMITED STOCK - Special Collection 5 years! How to help Normose not financially? 1. Like the videos 2. Comment something to engage 3. Share on Zap or 4. Bring a friend _____ Let's talk? to exchange ideas and send ideas: ☸ Twitter: @normose_ https://is.gd/twittanois ☸ Instagram: @_normose https://is.gd/seguenois COMMERCIAL, PUBLIC and LECTURES: normose@ nmatalents.com Partnerships and others: [email protected] Script and research: Kenji Art direction: Jéssica Inamura - / milady_mori Tila barionuevo - / tilabgf Editing: Zé Lucas (gelo) - / enxugandogelo_