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Years later, she is said to have been the woman who invented beauty. In the process, she created her brand and fortune worth $100 million in the 1960s, which is equivalent to nearly a billion today. She came from Kazimierz in Krakow, and although she was only 147 centimeters tall, she outshone her competition by a head, building a global network of salons and cosmetics production under her name. In 1928, she sold American shares in her company to the famous Lehman Brothers for $7.3 million ($127 million in 2022). After the Great Depression, she bought back almost worthless shares for less than $1 million and eventually increased the value of the company to $100 million, establishing more salons and sales points in almost a dozen American cities. She died in 1965 at the age of 93 as the richest woman in the world. You can find the book about the heroine here: https://www.rebis.com.pl/pl/book-hele... Visit my PATRONITE: https://patronite.pl/Historiajakiejni... You can also listen to the episodes as podcasts on my Spotify channel: https://open.spotify.com/show/5kwBGbx...