Hidden price increase - How consumers are deceived Household Check WDR

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WDR

Published on Apr 19, 2021
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Yvonne Willicks has been working as a consumer advocate for WDR for 11 years and at least once a year she uncovers deceptive packaging. In 2021 there will again be plenty of deceptive packaging, air packaging and, above all, hidden price increases. According to consumer advocate Armin Valet, the Hamburg Consumer Advice Center receives around 3,000 emails a year on the subject of deceptive packaging. The different scams used by manufacturers are: • Air packaging • Shrink packaging • Fill quantity carousel • New recipes • Overpriced seasonal goods and gift items A classic and always worth a stir: expensive air in bags. Many manufacturers like to work with "air" because it is difficult to see from the outside. We lack the superpower "X-ray vision" in everyday life and that is why consumer advocate Yvonne Willicks grabbed the most annoying air packaging and put it under the X-ray machine in an orthopedic practice in Cologne. These products were nominated as the deceptive packaging of the year in 2020 by the Hamburg Consumer Advice Center: double bottom, huge packaging, small platforms in the packaging: the bag of tricks of air packaging is large. Manufacturers are becoming real magicians to suggest a larger filling quantity to consumers. This is particularly annoying because more is promised from the outside. Consumers are encouraged to buy with labels such as "XXXL" or "more content". Hard boxes and missing viewing windows make it difficult to estimate how much air (and product) is really in the packaging. If you have fallen for air or deceptive packaging, be sure to report it to the Hamburg Consumer Advice Center. The manufacturers' trick: the packaging shrinks, the price remains the same. Consumers only notice this by chance. And usually only if they still have an old package at home and can compare. Because the net price does not help in identifying shrink packaging - it is only suitable for comparing different products with each other. It's constantly turning: the filling quantity carousel. But consumers can't tell in which direction prices are moving. Diapers and detergent are permanent guests on the filling quantity carousel. But how does the scam work? First, the manufacturer reduces the filling quantity of the product over a longer period of time - the price stays the same. Over a certain period of time, the filling quantity increases again to the initial content - and the price increases. This allows manufacturers to hide a price increase of up to 30%. Particularly brazen: the more expensive products are often advertised at the end by saying that they now have more content! ???? Leave a like if you liked the video! ---------------------------------------------------------------------------------------- ▶️ More videos on consumer topics: • Playlist ???? More about the show: https://www1.wdr.de/fernsehen/haushal... ???? All shows from Haushalts-Check: http://www.wdr.de/k/haushaltscheck_me... ???? Videos from Ausgerechnet: • Ausgerechnet WDR ???? Ausgerechnet on the topic of travel on @ARDReisen: • Playlist -------------------- A film by Mareike Bire for Haushalts-Check. This film was produced in 2021. All statements and facts correspond to the status at the time and have not been updated since then. #PriceIncreases #DeceptivePackaging #Haushaltscheck #Check

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