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Pro Agria's Development Manager Jarmo Keskinen lists the three most important goals of a generational change in a farm: ensuring the livelihood of the successor, the secured retirement days of the transferor, and maintaining good relations between siblings. The video is part of the Entrepreneur's 100 Lessons series. OP Financial Group is Finland's largest financial group, whose basic mission is to create sustainable financial success, well-being and security for owner-customers and the operating environment through strong solvency and efficiency. OP Financial Group consists of approximately 170 cooperative banks and the group's central cooperative OP Cooperative with its subsidiaries and affiliated organizations. The group employs 12,000 people. The group has 1.8 million owner-customers and a total of 4.4 million customers. Subscribe to OP's channel, get useful and fun advice and information about your bank: http://www.youtube.com/subscription_c... The new op.media has been launched: https://op.media/ Follow us on social media: OP's YouTube channel: / op_ryhma OP on Facebook: / op.fi OP on Twitter: / op_ryhma OP on LinkedIn: / op-financial-group