Dmitry Yakovlev on creative marketing. A magic pill for a brand!
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Published on Apr 24, 2024
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What is creative marketing? Is it really that magic pill for business that will help attract customers in a short time? In the new episode of the podcast, we will figure out what creative marketing is built from, how to come up with non-standard approaches to promotion and develop visual acuity. Our guest is Dmitry Yakovlev, the author of trainings on building a creative system in business. Visit our other platforms: ???? Telegram - https://t.me/hopegroupblog ???? Instagram - / hopegroup.blog ???? Website - https://hopegroup.ru During the podcast, we discussed: Why creative marketing is not for everyone? How to build a creative team within your team? How to develop thinking with non-standard solutions? What is user experience and empathy in marketing? Where to find an empathetic employee? We discussed many interesting questions, so the episode turned out to be as useful as possible, we wish you a pleasant viewing! Share your thoughts and feedback in the comments. Timestamps: 00:00 - Greeting 00:32 - What is creative marketing? 01:08 - What is the difference between communication and creative marketing? 02:45 - What does creative marketing consist of? 03:42 - Why does creative marketing not work for some brands? 07:49 - Examples of creative solutions from brands 11:09 - How to measure the results of creative marketing? 16:21 - Who to borrow ideas for content from? 22:48 - How to find a creative employee? 25:24 - How to manage a creative team? 29:46 - How to develop creativity? 31:51 - About Dmitry's videos and what remains behind the scenes 36:10 - Is there a mechanism that helps to build the best creative solutions? 42:58 - How to grow an empathetic employee in a company? 49:00 - A specific example of how to make an employee empathetic 56:06 - How to develop visual acuity? 58:49 - Conclusion Guest of the episode: Dmitry Yakovlev - / _d.yakovlev Watch or listen to this podcast about marketing, online promotion and business, like and ask your questions in the comments under this video. ___________________________________________ A podcast from the founders of the digital agency Hope Group, in which Sergey and Shukhrat discuss business and marketing topics with guests: experts share their successful cases or talk about mistakes that helped them gain unique experience. We analyze related topics that are somehow related to marketing and give listeners food for thought. Interesting, useful, expert.
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