6 INSTAGRAM TIPS FOR A PROFESSIONAL BROKER If you are a broker with many followers and good engagement, constantly posting and developing quality content, you become an authority! And by becoming an authority, you become easier for people to find! 1 – INSTAGRAM BIO Make it very clear in your Instagram BIO which niche you will serve. Example: Broker Specialized in High-End Real Estate in Praia Grande. Broker Specialized in Minha Casa Minha Vida Real Estate in Santos. Make it very clear who your target audience is! This is essential for you to serve the target audience you want! That's why your Instagram needs to be targeted at your audience. 2 – PROFILE PICTURE! Broker, be very careful with your Profile Picture! Your Profile Picture is your business card! Your Profile Picture needs to convey a more professional image! Your client will relate to your Profile first and will feel confident with the first impression you convey! Wear formal clothes to take Profile Pictures! And also to use these photos in your content. Your client will invest in their most expensive asset and needs to trust your professional image. 3 – PROFILE HIGHLIGHTS Use the highlights to work on your competitive edge in the market; A highlight about Testimonials from Clients who have already purchased a property with you! Use a highlight about the Niche you operate in, the types of properties and another highlight about PROPERTY OFFERS for sale! It is important that you pay attention to your highlights! 4 – CREATE EDITORIAL LINES Instagram has several channels for disseminating content: • IGTV • FEED • STORIES • REELS In Stories, you can record, for example, behind the scenes of your routine, you capturing the properties, you visiting the properties for potential clients. In the Feed, you can publish photos of the properties captured, of the properties sold, the testimonials of clients who purchased properties with you! On IGTV, you can show tourist attractions in the region where you operate, information about the location of properties, and interesting facts about the region you serve. All of this attracts the curiosity of new customers and brings you closer to them. Reels, a tool that is widely used at the moment, can be used to post quick tips, such as how to search for properties. Think about Instagram and create this content grid that will make the tool work in your favor! 5 – SHOW YOUR FACE You need to be visible on your Instagram! People buy from people! Before your customer buys your product, they will buy from you first! So show videos, interact with properties and your customers! When you are presenting your city, focus the content on you, presenting the market and presenting 6 – RESPOND TO YOUR CUSTOMERS QUICKLY It is very important that you respond quickly to your customers in the comments and direct messages! Be friendly and present! Always offer the information they are asking for right there in the place of communication, whether in the comments or in Direct. Another detail: provide all necessary information, such as the value of the property in the ad, do not hide it. Example: You did not include the value of the property in the ad, and the client needs this information. Did this video make a difference to you? Then give it a LIKE and share it with that professional colleague! Put these tips into practice and become an authority in your region! For more information, follow us on Instagram: / microsistec.com.br Join the Exclusive Group - Successful Real Estate Agencies - https://microsistec.com.br/grupo-what...