WHAT'S BEHIND A BRAND IDENTITY? - BoldCreativeLab Sharing - World Latest Movie, Series, Videos and Trailers | fetery.com

WHAT'S BEHIND A BRAND IDENTITY?

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BoldCreativeLab Sharing

Published on May 6, 2024

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???? Creating a brand identity is not just about designing a logo. And logo design is not just about designing the surface of lines, strokes, polishing or cutting. A brand identity is related to many other factors such as branding, brand strategy, understanding of the industry as well as researching the target audience,... ❤️ In this video, we will meet Mr. Sanh Nguyen - a Creative Director, currently the Founder of InSpace Creative. Mr. Sanh will share many valuable experiences accumulated during the process of designing logos and identities for many large and small brands such as: Vincom - Landmark 81 SkyView, Finhay - Redesign Branding, UTOP FPT - Redesign Branding, Ngoc Suong Restaurant, Drinking & Healing, Tre Dining,... ???? Besides, Mr. Sanh is also a lecturer in the Logo Design and Identity class at Bold Creative Training Lab. ???? This is a class that trains students how to design a complete brand identity, from receiving customer briefs, researching strategies, positioning brands, industry characteristics, concepts, ideas to sketching, presenting ideas, correcting errors and perfecting the product, and presenting it to customers. With the companionship of Mr. Sanh Nguyen and a Creative Director with more than 20 years of experience in advertising, Mr. Binh Phan, the class will be a place to cultivate the necessary skills and thinking for Designers to develop steadily in logo design and brand identity. #Bold Creative Training Lab #Bold #LogoDesignAndBrandIdentity #Thietkelogo #ThietKeBoNhanDienThuongHieu — 1:00 - Introducing Mr. Sanh Nguyen - Creative Director/ Founder InSpace Creative 3:18 - Why do Logo Designers need to know how to do Visual Identity? 5:00 - How important is management and consistency in a brand identity? 08:20 - What do designers need to know when creating a logo and identity? 10:33 - What are the elements/criteria for creating a VIS? Logo design Color system Typography system Key visual identity Illustration system Layout system Brand guideline 15:24 - What is a master layout? 21:06 - Some experiences of Mr. Sanh Nguyen on the role of color in the industry and experience in choosing colors for brands. 24:45 - Problems that designers often encounter when creating logos for brands 27:30 - Sharing about some of Mr. Sanh Nguyen's brand identities 37:41 - 1/ Project to implement a brand identity for Finhay 41:03 - 2/ Project to implement a brand identity for Ban Mai stage 46:45 - 3/ Project to implement a brand identity for UTOP

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