The latest news on Starbucks, which has completed its new world transformation.. The secret behind the monthly 9,900 won subscription / Video Mug / Earwax Jongwon
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Starbucks's third-quarter performance is very good. This time, it broke its highest sales record again, and it is certain that its annual sales will exceed 3 trillion won in 2024. In addition, Starbucks is rich in cash. The cash that Starbucks has collected from loyal customers without interest, such as prepaid recharges and gift certificates, is close to 400 billion won. Starbucks, which has more cash reserves than most small banks, is a true cash cow of Shinsegae Group. So why is there talk of a 'Starbucks crisis'? The subscription system that was introduced this time is definitely a clever way to collect more cash. However, consumers are not responding well. They also raised the price. As expected, there is talk that Shinsegae has been raising prices since it acquired the company. Recently, there was even a truck protest by employees, and this is ultimately leading to consumer experience. Experts say that this phenomenon is due to 'Shinsegae's impatience'. The group's cash cow, Starbucks, has been manipulated in various ways to maximize profits, which is damaging Starbucks' "premium image of leisure." This image is the core competitiveness that has allowed Starbucks to maintain its unrivaled No. 1 position in the domestic coffee market without even needing to compete. A crisis is not just when a company disappears. A company that was once the unrivaled No. 1, which didn't even need to compete, is also forced into competition. In this sense, there are also claims that Shinsegae is killing the goose that lays the golden eggs, Starbucks. We looked into the specific reasons why people are talking about a "Starbucks crisis" despite the company's good performance at Gwi-eui Pak Jong-won. English: (Reporting: Kim Jong-won / Video reporting: Park Seung-won, Kim Tae-hoon / Video editing: Lee Seung-jin / Composition: Jo Do-hye / Writer: Yoo Jin-kyung / CG: Seo Hyun-joong, Jang Ji-hye, Lee Hee-moon / Digital News Production Department) ✔ Reliable fun, Video Mug VIDEOMUG #Starbucks #Shinsegae #Jeong Yong-jin #E-Mart #Coffee #Frequency #Gift certificate #Economy #Paks Jong-won #Paks Jong-won in the ear #Video Mug ♨ Discuss hot issues together (Subscribe to SP): https://premium.sbs.co.kr ▶ Subscribe to Video Mug Channel: https://n.sbs.co.kr/mugTube ▶ Homepage: https://videomug.co.kr ▶ Facebook: / videomug ▶ Twitter: / videomug_sbs Copyright Ⓒ SBS. All rights reserved. Unauthorized reproduction, redistribution, and use of AI learning are prohibited.
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