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General Manager of VML, he coordinates the digital activities of the entire Young&Rubicam group in Italy and designs digital strategies for the most important Italian and multinational companies. He teaches at IED in the master's degree in Brand Management and Communication and is the founder of Avionerd, a mobile app for frequent flyers, and of Mappedinworld, a non-profit project mapping people and companies that work in the technology sector. ABOUT TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)