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The year 2025 presents many opportunities and challenges for social media professionals. With trends on social networks involving different activities and greater competition for attention and retention, social media planning needs to be up to date to be relevant and achieve results. Among the main trends for 2025 are the evolution of short videos, publications with more possibilities for collaborations, conversational marketing on the rise, native sales through Social Selling and new content formats. To stay on top of these topics, Rafael Kiso and Bárbara Duarte dedicate this episode of Papo Social Media especially to discuss the strategies and techniques that you can put into practice in 2025. Start the year with a smart platform to manage your social media too! Learn more about mLabs: https://mla.bs/226fbfb6 04:45 Trend 1: The age of retention on social media 10:58 Mention of the episode: • How to create Reels, TikTok, Shorts and... 11:11 Hooks to grab attention and stimulate interaction 14:24 The importance of storytelling on social media 18:43 Trend 2: Strategic Collaborations 25:53 Trend 3: Conversational Marketing 35:37 Mention of the class on Threads: https://www.youtube.com/live/uA9vRBqF... 36:59 Automation to trigger conversations 39:44 Trend 4: Social Seller 43:40 Mention of the episode: • The future for those who work with media... 44:00 Trend 5: Podcasts as a content format