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Why do most coffee shops fail? Does coffee have secrets we don't know? The guest of this episode is the founder of 48 East Roastery (Mohammed Dashti). We talked to him about his visit to coffee farms, the history of its establishment in Yemen, the backstage of coffee shops in the Gulf, and the spread of specialty coffee. Episode Content Introduction 00:00 Why did I care about coffee? 2:22 The difference in the taste of coffee 10:44 The story of opening the roastery 13:47 Convincing people of specialty coffee 21:38 Coffee farms around the world 25:28 How to choose the right coffee? 31:34 Visiting coffee farms in El Salvador 50:46 The fruity flavor in coffee 54:02 What distinguishes Yemeni coffee? 59:36 Do people know the types of coffee? 01:03:25 The Spanish Latte trend 01:06:39 Specialty cocoa 01:11:17 Specialty tea 01:15:59 Does the taste of coffee change depending on the water? 01:16:52 How do I choose coffee beans for home coffee? 01:26:48 Making coffee at home 01:31:38 How does a café succeed? 01:33:09 Why has specialty coffee become popular? 01:35:39 The most expensive coffee you've ever tried 01:40:22 Why do some cafés fail? 01:47:03 Episode in collaboration with: Smart Interior Engineering Office / smart.interiors.kw Namaa Al Khair https://www.instagram.com/namaanet?ig... Their story team: Presented by: Sayer Al Otaibi Prepared by: Muhammad Farwana Directed by: Musaed Al Qudaifi Follow us on TikTok / riwayathom Follow us on Instagram https://www.instagram.com/riwaythom/?... Note: The guests' story does not necessarily reflect their story team.