"Emotional Design" Evgeniy Kuzmin Frame

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Published on Apr 2, 2024
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When creating digital products, it is not enough to make them beautiful and functional. A truly good product should evoke emotion in the user and be remembered, standing out among hundreds of others. How does empathy help design interfaces that evoke emotions? How does the visuals of a website affect the user's first impression? And what does evolution have to do with it? Evgeny Kuzmin, design director of Uprock and founder of one of the largest design schools, Uprock School, talks about this in his lecture 00:00 Speaker introduction 01:07 Introduction 02:30 Emotions are a modern product 05:30 Formula of emotions 06:50 What emotions are there in interfaces? 07:11 Primary tandem of emotions 09:30 How to achieve safety in the interface 11:40 Novelty as the other side of the emotional tandem 15:10 About beauty 16:57 How we decide whether a website is beautiful or not 18:20 By making aesthetic design, we “iron” users 19:00 Is beautiful design bad? 22:25 About other tools for influencing emotions 23:47 Ultra UI 36:24 Real projects vs. portfolio 37:40 Associations as an emotional effect 38:40 Empathy is the main superpower of a designer __________________ Zhenya's channel in Telegram: https://t.me/evgenyuprock Frame in Telegram: https://t.me/frame_design_conf Mail for cooperation and ideas: [email protected]

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