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In the fourth special episode of POD Ser Pauta, our host Cris Moraes leads the last live recording of the podcast, bringing an inspiring conversation about the future of PR and how good practices make all the difference in our profession. Alongside her are Juliana Munaro, journalist and communications consultant, startup specialist and former presenter and reporter for Pequenas Empresas Grandes Negócios, Ary Muehlbauer, professor at Intervalo Criativo and specialist in branding and content production, and Leandro Sobral, partner and CCO at Press Manager. Together, they reflected on the changes that are shaping the profession and highlighted the importance of maintaining good practices, regardless of the time. They talked about the importance of building genuine relationships with journalists and how to sell stories that really make sense for each editorial department. To contact us, visit: www.crismoraes.com.br or follow @crismoraes.pr on Instagram.