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A podcast with leaders of the marketing and communications industry. We talk about how to start monetizing, prove yourself, and not burn out on the way to achieving your goal. In recent years, the info business has become a "gold mine" for experts and, alas, amateurs. Large bloggers "sell" their standard of living from their smartphone screens and solemnly promise, "it will be the same, I'll teach you on the course." We talked about the ins and outs of online business with the founder of one of the largest SMM sales schools in Europe, Valeria Markatunova. In the interview, we analyze: the mechanics of selling an online product on a blog; how to cope with emotions during a period of unstable income; launch costs and profits; is info business for everyone? And what hard skills are needed to get started. Valeria Markatunova: Instagram — / @lera_markatunava Elena Safronova: Instagram — / @jsafronova_ Timestamps: 00:00 — In this episode 00:20 — About the difficulties of recruiting an audience for an online course. 03:10 — About infogypsies in the info business. 06:50 — About the cost of launching an online course. 10:09 — About the basic principles of a successful course. 11:50 — About the emotional component during periods of unstable income. 19:45 — About financial flows from the course by year. 21:27 — About the numbers of a successful online launch. 23:05 — About promotion. 33:40 — Step-by-step instructions for sales in a blog. 38:23 — The trend for easy money. 45:42 — Hard skills required to launch your own info product. 49:00 — How to keep your audience's attention throughout the course. 50:54 — What should your product line be like? 59:16 — About offline business. 1:02:00 — About trends in online launches for 2025. #ValeriaMarkatunova #ElenaSafronova