CREATE YOUR ONLINE STORE: https://bit.ly/3YBZZHl Want to boost your sales and increase the visibility of your products without spending a lot? Google, Meta and TikTok bring the perfect solution for you! Create your TikTok ad account: https://bit.ly/4dLXWoX In this episode, Pedro Henrique Sobral welcomes Thaís Scuti, a digital marketing specialist focused on big techs, to talk a little more about how platforms like Google, Meta (Facebook, Instagram and WhatsApp) and TikTok can boost your sales, even when you are starting out and have a limited budget. ⌚ Browse the content: [00:00] Sell more with Google, Meta and TikTok [02:26] How to appear on Google without spending a lot? [04:35] How to use Instagram and Facebook to sell more? [05:12] Instagram Shopping Bag [09:27] How to sell with TikTok? [13:24] When is the best time to invest in paid traffic? [16:36] Creatives for ads [18:15] How not to waste money on ads? [18:45] How does Google PMax work? [26:12] What is the Meta Conversion API? [29:49] What is the TikTok Events API? [38:44] Strategies for Physical and Virtual Stores [35:14] Google My Business [36:14] Be where your customer is ???? Content summary: Transition from Organic to Paid, when to Invest? Excessive Work in Organic: When the effort in organic marketing is taking too much time and you are already seeing consistent returns, it may be time to invest in paid campaigns to accelerate growth. Identifying the Audience and Product: If you already know your persona and the product that is in demand well, the paid investment can be targeted effectively. Practical Tips: Test and Optimize: Start with small budgets to test the effectiveness of the ads. Adjust your campaigns based on initial performance. Effective Creatives: Use tested and adjusted creatives based on your organic experience. The content should be aligned with the language of the platform where it is being displayed. Google Ads Effective Campaigns: PMax (Performance Max): Uses Google's artificial intelligence to optimize ad delivery across Google's partner network, including Gmail, Google Maps, and YouTube. Shopping Campaigns: Focus on specific products, showcasing the product prominently with good photos and descriptions. Practical Tips: Check Ad Quality: Make sure ads are error-free, product information is correct, and the checkout process works smoothly. Adjust Pricing and Payment Method: Ensure prices and payment terms are competitive and error-free. 3. Meta (Facebook and Instagram) Technologies and Strategies: Conversion API: Provides accurate data and better ad deliverability compared to Pixel. Targeted Campaigns: Use API data to create targeted and effective campaigns. Practical Tips: API Integration: Set up the Conversion API to maximize ad delivery accuracy and data collection. Native Creative: Tailor ad content to the platform’s language and style. Videos tend to perform better on Instagram and Facebook than static images. 4. TikTok Advertising Opportunities: Events API: Captures user events and enables good ad deliverability. Video Content: Prioritize videos that align with TikTok’s native style. Practical Tips: Content Creation: Utilize trends and formats that are trending on TikTok to create ads that integrate well with the platform’s content. Competitor and Creator Research: Analyze content creators in your niche for inspiration and create campaigns that resonate with your target audience. 5. Strategies for Physical and Virtual Stores Online and Offline Integration: Google My Business: Essential for physical stores. Improves store visibility and reliability. Local Campaigns: If you have a physical store, run targeted campaigns for a specific geographic radius. Practical Tips: Maximize Local Visibility: Use digital marketing tools to attract local customers and drive traffic to your physical store. Combine Online and Offline: If possible, use the physical store to complement the online strategy and vice versa. Overall, success in digital marketing involves testing, optimizing, and deeply understanding the needs and behaviors of your audience. Adapting your campaigns and using the appropriate technologies for each platform will help maximize the return on your investment. Take advantage of these tips to start generating traffic and sales for your e-commerce! ✅ CREATE YOUR ONLINE STORE ON TRAY: https://bit.ly/3YBZZHl Watch all episodes of the Papo de E-commerce Podcast: ???? • Papo de E-commerce Podcast ???? SUBSCRIBE to the Channel: / @trayecommercecompleto