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Andersen vacancies: https://people.andersenlab.com/ru/vac... Andersen internships: https://t.me/andersen_courses ******************************************************************************* Andersen People's guest is Igor Mann, author, publisher and marketing consultant. And the conversation will not only be about marketing, but also about how to become #1 in any business. And what to do if you still find yourself in 2nd or 3rd place? What marketing strategy should you choose during a crisis? What tools should you know about if you want to not only attract clients and build a profitable business, but also if we are talking about developing yourself as a personal brand? How to argue in a way that is beneficial to the business? And why are challenges the best magic kick in the pants? Will paper books die? And how to learn to read a lot and correctly? Subscribe to our channel if you like what we do! Be sure to like and comment, it is important for us to receive feedback from you to become even better! **************************************************************************** We are on social networks: Facebook: / andersensoft Instagram: https://www.instagram.com/andersencom... LinkedIn: / andersen-softwaredev Timestamps: 00:00 Preview 00:48 New projects and challenges 01:12 Advertisement 02:16 How do optimism and an annual report of positive emotions affect progress in any business? 04:00 Why do other people's plans on social networks irritate us? 05:30 Honesty or embellishment: how to position yourself correctly? 06:04 How not to jump off the plan? And always implement what you have planned? 07:49 Why do you need to argue with friends and colleagues? 10:01 Rules of personal effectiveness and self-marketing 12:20 Secrets of marketing without a budget 19:57 Differences in marketing in Western companies 21:58 Why is internal marketing important? And is it worth digitizing your business? 23:26 Why should companies develop YouTube? 26:44 How to become #1? 30:25 What to do if you are #2 or #3? 33:09 Marketing strategy in a crisis 37:43 “Sell me this pen” - how to test the skills of a sales manager and marketer? 42:20 Remote work or office work? Which is more effective? 45:27 Online or offline education? 46:52 Will paper books die? 49:03 What is the secret of a successful publishing business? 51:46 Why has the demand for non-fiction fallen? And what genres are trending today? 52:58 Why are prices for paper books rising? 55:50 Is it possible to become #1 after training? 58:08 Rules of cool naming 1:03:14 Blitz