✔️Black Friday at L'ETUAL is a great opportunity to try new brands and discover the world of Korean cosmetics. Discounts up to 80% and 100% cashback on purchases over 5000₽ encourage shopping even more: https://bit.ly/3ZbsL1p ✔️Rendez-Vous is a multi-brand chain of stores selling shoes, bags, accessories and clothing. Use the promo code BEZFILTROV for pleasant discounts on the entire range: https://www.rendez-vous.ru/get_bonus/... Olga Karput, the founder of Moscow's most fashionable concept store KM20, is celebrating a big anniversary this year — her brainchild is turning 15 years old. In the fashion community, she has long had the status of one of the main conduits between Russia and the international fashion industry. Tabloid readers know her as a socialite, a star of world street style and the wife of the head of Capital Group Pavel Tyo. In her family circle, Olga is a mother of three children, and for the sneakerhead generation, she is a fashion mom. How did KM20 manage to dress Moscow in avant-garde fashion? Why does Olga have so many young fans who dedicate rap tracks to her? How can you be a serious business owner and not be ashamed of your sexuality at the same time? What does it take for the international press to talk about a collaboration with a Russian store? And was there a wedding after all? This and much more (plus a piece of a joint day with the heroine at Milan Fashion Week) - in Olga's first video interview, which she gave to the Bezfiltrov channel. Thanks to the It-Girls salon for the presenter's beauty look: https://it-girls.ru/ Subscribe to BEZFILTROV on all social networks: ✔️ YouTube: // / @bezfiltrovshow ✔️ Telegram https: //t.me/bezfiltrov_show ✔️ Instagram* of the presenter: / haribo_wummis Listen to the interview in podcast format: https://bezfiltrov.mave.digital/ Instagram* Olga / okarput On Nastya Poletaeva: Karpov jacket, Valentino trousers, Acne Studios shoes, 10Gran pendant On Olga Karput: Ottolinger dress, Adererror shoes, Y/Project earrings 0:00 in this episode 1:01 Olga Karput 2:07 what Moscow was like when KM20 appeared 4:40 advertising 6:24 how Moscow fashionistas reacted to KM20? 8:19 broadcast from Milan: meeting Olga from the Prada show 9:26 what is the difference between a store and a concept store 10:25 book for the 15th anniversary of KM20 11:05 how to make a collaboration that will be talked about all over the world 13:24 broadcast from Milan: Olga's collection and Moschino purchase 17:08 advertising 18:41 Is KM20 profitable? Criticism and support 23:36 why support young designers? 24:50 interest in Russia in fashion in the 2010s 27:30 Olga's relations with foreign brands in the current situation 30:01 Will Olga replace the departed brands with Russian ones? 31:20 Collaboration Festival for the KM20 Anniversary 33:36 Milan: Olga is Going to the Diesel Show 34:30 How Olga Became an Idol for Young Fashionistas 36:48 Olga's Life Before KM20: Moving from Minsk, Education, Working for Simachev 40:45 How Olga Met Her Husband Pavel (Capital Group) 41:23 Why Do Business When You Don't Have to Work? 43:54 Olga on Her Husband's Company Billboards 45:18 How Pavel Supports Olga 47:01 Is It Possible to Show Off as a Sexy Woman and a Business Owner at the Same Time? 49:19 What kind of leader is Olga? 52:01 Why Olga doesn't participate in social scandals? 54:14 About the international Moncler project, where Olga represented Russia 57:57 Family legend about Olga's birth 59:30 Fashion and politics in 2024 1:00:58 What kind of mother is Olya? 1:03:58 Motherhood and work - how to combine? 1:06:15 What happened to Olga with Andrey Artemov (Walk of Shame) 1:07:58 Does Olga really love admiration as much as they say about her? 1:09:30 Are Olga and Pavel married? Was there a wedding? 1:11:10 Does Olga communicate with her father? How does this affect her attitude towards her family? 1:13:32 Will KM20 open abroad? Instagram belongs to Meta, a company recognized as extremist and banned in Russia