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Francesco (Frankie) Falerno is a Roman entrepreneur who has been operating in Dubai for 12 years. Among the various entrepreneurial activities carried out over the years there is a beautiful luxury car rental company (especially Lamborghini, Ferrari, Maserati and McLaren) and a consultancy company for starting a business in Dubai: Lepanto Consulting. Dubai attracts entrepreneurs from all over the world for its enviable tax advantages, but not only. What can an Italian do to open a physical business in Dubai (perhaps a restaurant or a pizzeria)? And to work in digital with the whole world by opening a company in one of the free zones of the Emirates? To these and many other questions posed by Helena Hagan of Bianco Lavoro, Frankie gives his answers.