Is the reason for its popularity its "two-sword style"? "On" is gaining presence in the running shoe market [Nikkei Plus 9] (December 8, 2023)

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テレ東BIZ

Published on Dec 9, 2023
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A part of the special feature from BS TV Tokyo's "Nikkei News Plus 9" broadcast on December 8, 2023 will be streamed on YouTube. ▼The full version is available on "TV Tokyo BIZ" (free trial)▼ https://txbiz.tv-tokyo.co.jp/nkplus/c... ▼Click here to register as a "TV Tokyo BIZ" member (free trial)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Swiss brand "On" is gaining presence in the high-end running shoe market. We will explore the reasons for its popularity with consumers in a highly competitive market through its unique sales strategies and other initiatives. [Guests] Komada Hiroki (Head of Community, On Japan) Nakamura Naofumi (Editorial Committee Member, Nihon Keizai Shimbun) #HitDrugsPlus9 #TraudenNaomi #On #CloudTech #Running #SConfield #SportsBS TV Tokyo "Nikkei News Plus 9" program website https://www.bs-tvtokyo.co.jp/plus9/

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