Intensive course "How to create a corporate style: theory and practice"

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Яндекс Практикум

Published on Streamed live on Oct 25, 2022
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Over the course of three days, we will talk about corporate identity development and answer questions. Together with experts, you will create a logo that can be put in a portfolio, receive feedback. You will understand how to read a brand book. The webinar topics become more complex from the first to the last: for beginners, for junior designers, for experienced ones. Today we will tell you How to create a working corporate identity Who is a corporate identity designer and what does he do in a company What is a good corporate identity and what elements does it consist of How to create it step by step What are the trends in 2022 Who is a corporate identity designer and what does he do in a company We are in touch: Website https://practicum.yandex.ru VKontakte https://vk.com/yandex.practicum 00:00 The training process at Yandex Practicum 02:22 Welcome and introduction to the speakers 06:31 Workshop plan 07:18 What is a corporate identity? 10:53 Components of a corporate identity 16:17 Interactive: guessing the corporate identity 21:00 How is a corporate identity developed? 30:58 Questions from viewers 40:32 Case studies: boutique hotel 47:34 Eurovision case 52:39 2022 trends in corporate identity design 1:00:45 Answers to questions 1:04:19 Who is a brand designer? 1:09:53 Levels of brand designers 1:15:22 How to become a designer? 1:21:09 Last questions and answers 1:34:02 End of the workshop

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