Influencer Marketing: How to Work with Bloggers in 2022. Part 1

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Published on Feb 3, 2022
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Founder of the digital agency bargana Stas Ferbers, blogger Masha Chervotkina and head of social networks of "Golden Apple" Tanya Gudkova discuss the main problems of SMM and mistakes in working with bloggers. 1:15 Who's visiting? 1:40 How did Masha Chervotkina become a blogger? 3:01 "I'm one of those boring people who works in my profession" 4:25 Tanya recalls her first campaign with a blogger 8:10 How Masha's first collaboration with a brand went 10:32 "I spent an hour walking around the industrial zone looking for these bracelets" 14:10 Should bloggers be given feedback? 17:37 Which companies don't need influencer marketing? 19:32 Which brands does Masha not advertise? 21:11 "Odnoklassniki also has its own opinion leaders" 21:14 How to work with echoes and what do bloggers have to do with it? 26:03 Why doesn't Masha have a TikTok account? 27:39 What will Russian TikTok be like in a couple of years? 29:29 "TikTok is still the cheapest social network for advertising" 30:59 Why do people follow the account of a thermos manufacturer? 32:00 How to choose bloggers for campaigns 34:37 ​​How do bloggers choose who to advertise? 37:30 "If a small brand stands out, you can support it even for free" 37:50 About the "blacklist" of brands 39:36 Why is it important to trust bloggers 41:01 Should advertising publications be marked with a special tag? 43:14 Millionaires vs. microbloggers 45:35 The blogger does not get in touch on the day of publication. What to do? 47:58 "Advertising has reached a new level. It's already theater" 49:25 How the Zarina brand has returned the attention of a young audience 52:36 Barter work Stas on Instagram: / stasferbers Masha on Instagram: / mariecher Tanya on Instagram: / gudkovatv Bargana agency website: http://bargana.ru/?utm_source=youtube...

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