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Surprisingly, Hyundai's car sales at GIIAS 2022 beat Toyota. Even leaving Mitsubishi, Honda, and Suzuki far behind. This car brand that was once underestimated is now hunted by customers. The Hyundai IONIC 5 purchase queue can last up to a year! What makes Hyundai this successful? How did it rise and fall? What important lessons can we learn? Watch the answers in this video. Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to enable corporate talents to design, develop and implement innovations to improve company performance Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho Disclaimer: This video is a simple review of the current business or industrial phenomenon for the general public to use as learning material or reflection. Although using various reliable references, this video is not intended as a scientific work or journalistic work. Reference Source: #corporateinnovation #cias #businessstrategy #innovationconsultant