How to Remove Bad Habits from Your Brain Giuliano Trenti TEDxFerrara

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TEDx Talks

Published on Sep 30, 2019
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The protagonist of his talk is the brain, the helmsman of our actions and the advocate of our habits, capable of guiding us in making choices that are sometimes even disadvantageous to ourselves. But is it possible to start a new life by putting an end to already consolidated habits? It was November 2007 when Giuliano Trenti, now Founder and President of Neurexplore, began a research and development path in the field of neuroscience and behavioral sciences applied to business with the University of Economics of Trento where he is a researcher and teacher. In a few years he realized his dream and founded the first company in Trentino to deal with neuromarketing, still recognized today as one of the few companies in Italy to use science in strategic-operational choices of marketing and communication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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