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How to price your products?

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iFood para Parceiros

Published on Jun 18, 2024

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In the 5th episode of the Fala, Parceiro! podcast, we welcome Gabriela Dalla, Head of Commercial Expansion, and Paulo Oliveira, manager of Casa da Esfiha. Together with Felipe Russo, the panel discusses pricing strategies in order to maintain the health of the business. Recommended materials: Technical sheet spreadsheet: https://blog-parceiros.ifood.com.br/m... iFood Pricing Calculator: https://blog-parceiros.ifood.com.br/m... Remember that we are also available on Spotify. Follow us there so you don't miss any episode: https://open.spotify.com/show/1s7P0XI... iFood Move is coming. Get your ticket right now: www.ifoodmove.com.br Straight to the point! 05:55 The importance of looking at your competitors 07:18 Make your menu competitive 09:00 The difference between price and value 14:42 Pricing should not be the villain of your business 18:21 The importance of evaluating the appropriate CMV for your business 28:29 Menu tests should be done (but with care) 31:45 The importance of bait products on your menu 38:28 How to diagnose the pricing of your business #connection #talkpartner #pricing #priceinifood #price #podcast #ifood #restaurants

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